Introduction- AMUL BUTTER

BRAND- Amul

Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word amul (अमूल) is derived from the Sanskrit word amulya (अमूल्य), meaning priceless. The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL.

Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in Gujarat.

Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.In the process Amul became the largest food brand in India and has ventured into markets overseas.

Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul.

PRODUCT- Amul Butter

Product Details

Product Specifications

Product Features

• Amul is synonymous with Butter in India.
• Several Generation of Indian consumers have grown up with the taste of Amul Butter for the six decades.
• Utterly Butterly Delicious taste of Amul Butter is must on breakfast table of almost every Indian Household.
• Utterly Cute Amul Buter Girl has been a part of Indian Consumers since 1950.
• Amul Butter topical is recognized as one of the longest running advertisement campaign in the world.

Product Application

Spread : On Bread, Parantha, Roti, Nans, Sandwitches.
Topping : Pav Bhaji, Dals, Soups, Salads, Dal, Rice.
Ingredient : Biscuits, Cakes, Breads.
Cooking Medium : Butter Paneer Masala, Butter Corn Masala and thousands of delightful recipes.

Available in (Segments/Markets)

Amul Butter is available in India as well as other country like UAE / Bahrain / Kuwait/ Oman / Hong Kong / Shi Lanka / USA / Malaysia / Singapore / Qatar/ New Zealand

Also Amul Butter is available in segments like Kirana Store / Modern Format store / Amul Parlors / Hotel & Restaurant segment / Railway and Flight Kitchen etc